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Success Stories
Kakati Pumps: Elevating a 60-Year Legacy for Modern Appeal
The Problem
Kakati Pumps, a trusted name in industrial vacuum systems since 1965, aimed to enhance its established presence in a dynamic market. Serving sectors like petrochemicals and renewables with reliable KV-Series and MAX pumps, their digital and visual assets provided opportunities for refinement—updating static elements and technical details to better engage Gen-Z buyers who appreciate innovation rooted in heritage.
Kakati Pumps, a trusted name in industrial vacuum systems since 1965, aimed to enhance its established presence in a dynamic market. Serving sectors like petrochemicals and renewables with reliable KV-Series and MAX pumps, their digital and visual assets provided opportunities for refinement—updating static elements and technical details to better engage Gen-Z buyers who appreciate innovation rooted in heritage.
The Solution
TBI led the initial rebrand phase with our structured framework:
– *Foundation:* Conducted asset audits, refined ICPs for sustainability-driven innovators, and developed core brand guidelines—including a refreshed visual identity (indigo-teal palette), voice (“Engineered for Eternity, Evolved for Tomorrow”), and tagline.
– *Early Deliverables:* Completed updated catalogs highlighting product lines like KTC-Series, with modern layouts and storytelling to blend legacy with forward-thinking appeal. – *Next Steps (Ongoing):* Activation through content and digital enhancements to build on this strong base.
The Impact
– *Perception Enhancement:* Internal teams report increased excitement around the refreshed identity, setting the stage for broader engagement.
– *Early Momentum:* Guidelines and catalogs now position Kakati as a blend of proven trust and contemporary relevance, priming for future growth.
– *Client Feedback:* “TBI has given our heritage a fresh spark—making our legacy ready for tomorrow.”
TBI led the initial rebrand phase with our structured framework:
– *Foundation:* Conducted asset audits, refined ICPs for sustainability-driven innovators, and developed core brand guidelines—including a refreshed visual identity (indigo-teal palette), voice (“Engineered for Eternity, Evolved for Tomorrow”), and tagline.
– *Early Deliverables:* Completed updated catalogs highlighting product lines like KTC-Series, with modern layouts and storytelling to blend legacy with forward-thinking appeal. – *Next Steps (Ongoing):* Activation through content and digital enhancements to build on this strong base.
The Impact
– *Perception Enhancement:* Internal teams report increased excitement around the refreshed identity, setting the stage for broader engagement.
– *Early Momentum:* Guidelines and catalogs now position Kakati as a blend of proven trust and contemporary relevance, priming for future growth.
– *Client Feedback:* “TBI has given our heritage a fresh spark—making our legacy ready for tomorrow.”
Kakati’s early transformation highlights TBI’s expertise in elevating B2B brands. Ready to start yours?
